Shelley Smit

As CEO of IPG Mediabrands Canada, Shelley is responsible for setting and advocating the strategic vision for the region, ensuring the highest standard of client service throughout the enterprise, strengthening existing client relationships, and opening new ones. With over 25 years of experience on both client and agency sides, Shelley's well-rounded background gives her the knowledge and skillset to inject innovation in media at every level. Shelley has been part of the IPG Mediabrands family since 2008, launching UM Canada in 2009. As CEO, Shelley led the agency to unprecedented industry accolades and remarkable business success, including being recognized as Media Leader of the Year. Shelley is a regular contributor to industry thought leadership events and has served as a judge on numerous Canadian and international awards panels.